LO758S (top) and LO2742L.

  
Quick Take: Longchamp, from Marchon Eyewear, is presenting a sun and optical style featured in the brand’s radiant and fresh Spring/Summer 2024 advertising campaign.  
Specifics: The star sun style from the campaign is LO758S, a rounded frame crafted in plant-based resin and completed with Tritan Renew lenses. The style has wide temples that thin down at the tips and a color contrast line running along the edges. It is available in bold colorways including honey, black, ivory, purple and red.
Star optical style LO2742L is a full acetate butterfly frame with a leather insert on the temples embellished with a shiny Roseau bamboo element, a symbol of brand identity. It is available in the advertising colorway of beige havana as well as black, havana and red havana. 
Selling Point: Longchamp’s SS24 advertising styles are bold, elegant and bright.
www.marchon.com