Quick Take: GATORZ Eyewear is introducing The Rig, a new style tailored for outdoor enthusiasts, tactical professionals and craftsmen.
Specifics: The Rig offers a sleek design and customizable fit for ultimate eye protection during rugged activities. The Rig is equipped with GATORZ TruRay visual optics, making it ideal for outdoor activities. 
Selling Point: Scott Sorensen, head of marketing at GATORZ Eyewear, said, “The GATORZ Rig represents a new era in eyewear, where practicality and style converge seamlessly. With its blend of form and function, the Rig addresses the need for versatility, safeguarding, clarity, style, and comfort within a singular product. It’s the epitome of eyewear innovation for protection and looking good.”
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