Quick Take: De Rigo REM is introducing the debut sun collection from Fila. Earlier this month, De Rigo REM also debuted Fila optical.
Specifics: Select styles from the Fila sun collection include SF9365, SF8494, SF8496 and SF8493. Featured in the ad campaign, SF9365 is a unisex, oversized tennis-inspired visor with semi-transparent wraparound rimless lenses, rubber nosepads and temple tips and the Fila logo on the front. SF8494 is a unisex style that is round with a double bridge, polished metal temples, and a thin stainless steel profile, as well as colored enamel around the rim’s profile. SF8496 is a sportswear-inspired men’s frame with a sleek, squared front made of matte acetate, the metal F logo on the bridge and metal temples with a colorful rubber insert. Finally, men’s SF8493 is an aviator with a stainless steel front and carbon fiber and rubber inserts on the temples.
Selling Point: The debut Fila collections fuse sportswear, streetwear and high fashion to create a distinctly Fila aesthetic.
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