Quick Take: De Rigo REM is launching its first sun collection with Lozza. De Rigo REM and Lozza also launched optical styles for Spring/Summer 2021.
Specifics: The SS21 Lozza sun collection is made up of four trend segments: The Icons, Contemporary, Cult and Premium. Each segment features highly distinguished features, including Lozza’s iconic 5-lines pattern, which is reimagined in unique treatments and markings on the temples, temple tips and nose pads.
Selling Point: Founded in 1878, Lozza is the oldest eyewear brand in Italy. De Rigo REM’s Lozza combines classicism and vintage inspiration with innovative design and contemporary flair.
www.derigo.us