Product: Shamir Relax 50 and Relax 80
Top Line: Shamir Insight is expanding the Shamir Relax single vision lens family with the launch of two new versions. In addition to Relax 65, which itself is newly upgraded, Relax 50 and Relax 80 will provide a customized lens for any single vision wearer. Shamir Relax will also now be available to order in Superlite 1.74 materials.
Close Up: Shamir Relax gives just enough ADD power in the lower part of the lens, and just enough to relieve eye strain, Shamir said. With the help of these two new additions, Shamir Relax can provide a customized lens for any single vision wearer. Shamir recommends Relax for anyone, with or without binocular vision issues, who experience eyestrain or end-of-day eye fatigue.
Shamir Relax provides relief and helps eyeglass wearers do exactly that—relax and enjoy greatly minimized eye dryness and fatigue, tearing, headaches and blurry vision at the end of long days in front of computer and digital device screens. By utilizing Shamir Relax, patient lens accommodations will be reduced by up to 30 percent, according to Shamir. This single vision lens provides patients a fatigue relief solution without distortion or swim, wrapped up in a Freeform design.
Vital Stats: RCPV points for Relax will be increased by 1.75x through March 2021. With Shamir’s RCPV program, customers can earn points for cash or prizes by dispensing Shamir premium PALs.
All of Shamir’s Freeform designs, including the latest Shamir Relax 50, Shamir Relax 65, and Shamir Relax 80, have been approved for VSP’s Techshield AB coating. According to VSP, the AB coating is certified by ISO and is the first AB coating technology for lenses. It offers solid “visual performance and cosmetic appearance, improved scratch and smudge resistance, greater cleanability, defense against blue light and UV with TechShield Blue Anti-Bacterial, and optional UV defense with TechShield Elite AB, TechShield Plus AB, and TechShield AB.” The coatings are available on all Shamir lens designs unless otherwise specified by the manufacturer.
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