Product: Varilux Liberty 3.0
Top Line: Of the 128 million presbyopes living in the U.S., only about 58 million are currently wearing progressive lenses, according to the American Optometric Association. More than half of the presbyopes in the country are using options like over-the-counter readers or single vision lenses which do not comprehensively address their visual needs. Patients often indicate that concerns about price or avoidance of age-related health conversations are top reasons for declining to wear progressive lenses, according to Essilor of America.
Close Up: “The modern presbyope is busy and active and uses multiple devices every day. They are noticing symptoms of presbyopia earlier in life than they used to and they want and need a visual solution that helps maintain their quality of life,” said Jeff Harrell, vice president of product marketing at Essilor of America. “It’s no secret to eyecare professionals that these emerging presbyopes need a Varilux progressive lens, but the challenge is to overcome patient objections. That is why we are expanding the Varilux range with Varilux Liberty 3.0—to increase accessibility and support doctors in placing newly presbyopic patients in a complete visual solution.”
Vital Stats: Varilux Liberty 3.0 lenses are available in a targeted ADD power range of +0.75 to +1.50, making them ideal for new presbyopes around the age of 40. They are available in plastic 1.50, Airwear polycarbonate, and high index 1.67 lens materials and are compatible with advanced lens technologies from Essilor such as Transitions photochromic lenses, Crizal No-Glare lenses and Essential Blue Series.
Eyecare professionals interested in learning more can visit EssilorPRO.com/Varilux and are invited to take a free ABO course titled ‘Welcoming Patients to Presbyopia’, offered on 20/20's Pro-to-Pro website, sponsored by Essilor.
www.essilorusa.com