Quick Take: Maui Jim and 2024 Olympic gold winner in women’s golf, Lydia Ko, announced a two-year partnership. As an official brand ambassador, Ko will experience Maui Jim’s high-performance sunglasses on and off the course.
Specifics: Founded in Hawaii and now part of the Kering Eyewear portfolio of brands, Maui Jim designs functional, user-driven sunglasses for peak performance under harsh solar conditions. The brand’s exclusive PolarizedPlus2 lens technology helps eliminate glare while boosting color, clarity and contrast, allowing for greater depth perception and precision, whether reading greens or judging distances.
Roberto Vedovotto, founder, president and CEO of Kering Eyewear said, “We are super proud to welcome Lydia Ko to the Maui Jim family. Her excellence and commitment to always be the best embody the spirit of our brand, and we look forward to supporting her as she continues to inspire golfers worldwide.”
Lydia Ko said, “I am incredibly excited to partner with Maui Jim, a brand that I’ve always been very close to and that I’ve worn and trusted for years. Their sunglasses elevate my experience on the golf course with cutting-edge technology, all while maintaining a stylish design. I am thrilled to kick off a new year of tournaments with this new partner that consistently strives for excellence and that I am truly proud to represent.”
Selling Point: The multi-year partnership officially teed off with Ko’s appearance as a guest of the brand at the PGA Tradeshow, January 22, 2025.
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