LaunchPad: Frame Collection Yalea Debuts Sisterhood Collection, Campaign By Staff Tuesday, November 5, 2024 8:30 AM The Passera sisters (top) and the Guessab sisters. Quick Take: Yalea, a house brand of the De Rigo Group that is committed to supporting women, continues its "The Portrait of Dreams" project with Sisterhood, an exploration of the theme of sisterhood both biological and by choice. Specifics: In the campaign, five pairs of sisters wear the new Yalea collection. The pairs are: • Marisa and Gigi Passera wearing models VYA168V and SYA151V: Marisa and Gigi, known as the Passera Sisters, host cooking programs on social media and Italian radio. • Sara and Sabrina Guessab wearing models VYA168V and SYA152V: Sara and Sabrina are French-Algerian twins who are models and bloggers known for their unique, colorful styles. • Valeria De Angelis and Maria Chiara Cicolani wearing models VYA168V and SYA151V: Valeria and Maria are two Italian friends known for their social media page Eterobasiche, where they work to close the gap between male and female worlds. • Silvia Moreno and Ana Araujo wearing models VYA167V and SYA152V: Silvia and Ana host social dinners where a group of strangers meet to share the experience with one another and expand their social networks. • Maja and Zrinka Blazevic wearing models VYA158V and SYA156V: Croatian sisters Maja and Zrinka work together on business and social projects and pursue social activism. Selling Point: Photographer Mihaela Noroc shot the campaign, which reaffirms Yalea’s commitment to women. www.derigo.us/US