Quick Take: After a successful launch in Canada and Europe, WestGroupe will launch its proprietary brand OTP in the U.S. OTP, which stands for One True Pair, is focused on unique and environmentally friendly eyewear at an affordable price point. 
Specifics: OTP Eyewear targets the Millennial and Gen Z consumer and is designed to help independent ECPs compete with direct-to-consumer eyewear brands. The U.S. launch is set for early Spring 2023 and will include 18 optical and 9 sun styles that are designed in Montreal. Focusing on current trends, the shapes in the collection are varied and include playful cat-eyes, cool geometrics, timeless aviators, retro rounds and oversized squares. The color palette ranges from elevated neutrals and soft metallics with bright accents to classic torts and lightly hued transparents. Universal fit acetates are also included in the collection.
Biodegradable acetate is used throughout the collection, MEM nosepads are 100 percent recyclable, and select sun models have biodegradable sun lenses.  Single-use plastics are eliminated with the use of biodegradable demo lenses, polybags and temple sleeves. The collapsible OTP case is made from sustainable cork.
Selling Point: The OTP launch will feature a coffee table lookbook featuring the 2023 release and an ad campaign, as well as a merchandizing kit that includes double sided counter cards and an OTP logo block.
www.westgroupe.com/US