Top Line: In response to the overwhelming demand for AllSaints Eyewear, WestGroupe has announced the earlier-than-anticipated launch of the brand’s inaugural eyewear collection in the USA, now set for August 1, 2024. This decision follows a strong market response to the initial announcement compelling WestGroupe to move up its originally planned Q1 2025 launch to coincide with the August 1, 2024 Canadian launch, the company said.
Close Up: This is the first eyewear license from the British fashion brand, known for its rock’n’roll sprit. The collection features 18 bold gender neutral styles crafted with eco-conscious acetate, bespoke branded hinges, stylish beveling and metal detailing. Styles feature hexagon bolt-shaped studs on temples and hinges, along with custom integrated end-pieces that showcase the AllSaints logo plaque in the brand’s signature distressed metal finish. 
Vital Stats: In alignment with this early release, WestGroupe will be expanding its sales force with new divisions in both Canada and the U.S. over the next two months. These divisions will support the launch of AllSaints Eyewear along with Nano and BFlex, and additional brands to be announced soon, according to the company.
As reported in VMAIL in May 2024, WestGroupe is partnering with Mondottica for this launch; under this strategic collaboration and partnership, Mondottica will leverage its expertise in design and production, while WestGroupe will utilize its network and market insights to expand the reach of AllSaints Eyewear.
www.westgroupe.com/US