Quick Take: Silhouette is adding new rimless styles to its Lite Spirit collection.
Specifics: The new additions to the collection feature sleek lines and nearly invisible hinges. The eight new lens shapes include cat eye, round, square and geometric. The styles are pared back and minimalist, with all frames weighing just 2.32 grams. Subtle injections of color on the titanium temples include gold, copper and violet.
Selling Point: Silhouette Head of Design, Roland Keplinger, says, “This timeless, signature Silhouette design is very well suited to different groups of wearers. The lenses cover a wide range of face shapes for women and men, as well as unisex designs. Offering a wide selection of colors from classic to elegant to fashionably fresh, this collection has the potential to be a worldwide and long-term bestseller.”
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