Quick Take: Ray-Ban, from Luxottica, is launching EVERGLASSES, a new product category which encompasses three Ray-Ban lenses: Evolve Photochromic Lenses, Clear Lenses and Blue Light Filter.
Specifics: Evolve Photochromic lenses are light-sensitive and automatically adapt to shifting light conditions. In addition, they have UV4000 protection. Both Evolve and Clear Lens are available with Blue Light Filter. The new category is made up of a wide selection of styles: The Aviator, Wayfarer and Square frames are available with Evolve Photochromic Lenses. Clear Lenses are available for the Boyfriend, the RB4300, RB4068 and Justin designs. Evolve Photochromic Lenses with Blue Light Filter are available for the State Street, Round, Frank, Olympian and Balorama styles. Clear Lenses with Blue Light Filter are available for the Clubmaster, New Wayfarer, Octagon, Hexagonal, Aviator II, Jackie Ohh, Predator 2, Erika and Daddy-O.
Selling Point: Ray-Ban’s new EVERGLASSES category applies modern technology and trends to Ray-Bans iconic style, offering something for everyone.
www.ray-ban.com/usa