Quick Take: Prada Linea Rossa, from EssilorLuxottica, is presenting its 2024 eyewear collection and accompanying campaign starring Jake Gyllenhaal and shot by photographer Lukas Korschan at the Luna Rossa Prada Pirelli base in Cagliari. 
Specifics: The campaign offers a look at the intense world of high performance sailing, documenting Gyllenhaal and the Luna Rossa Prada Pirelli team while preparing for a race.
The 2024 Prada Linea Rossa eyewear collection showcased in the campaign features a contemporary aesthetic with technological enhancements. An aerodynamic wraparound style features silver finishings inspired by the new AC75 Luna Rossa boat, while the lenses protect from sun and enhance peripheral vision. A special signature inside the temples highlights the geo-coordinates of the Barcelona Luna Rossa base.
A lifestyle offering rounds out the collection, featuring classic and geometric shapes.
Selling Point: The newest collection and campaign from Prada Linea Rossa is technical, stylish and state of the art.
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