(Top to Bottom): Landor, Linden, Lexton and Lisson.

  
Quick Take: Paul Smith Eyewear, from Marchon Eyewear, presents its Fall/Winter 2024 campaign styles: two sun and two optical.
Specifics: The two sun styles are Landor and Linden, which both feature a new metal stripe decoration on the inner temples. Landor is a lightweight metal frame with a rectangular front that features a double bridge. It is showcased in silver/caramel in the campaign and is also available in silver/blue, gunmetal/red and gold/green. Linden is a combination sun style with the Paul Smith handwriting logo engraved on the outer temple. It is featured in gunmetal/havana in the campaign and is also available in silver/blue, gunmetal/brown and silver/black. The two optical styles are Lexton and Lisson. Lexton is a rounded, geometric acetate frame with the Paul Smith handwriting logo on the hinges. Thick acetate temples are laser-engraved with the Paul Smith stripes. It is featured in transparent blue in the campaign and is also available in black, transparent brown and transparent green. Finally, Lisson is an oversized square frame that features the Paul Smith handwriting logo on the hinges and the laser-engraved striping pattern on the temples. It is featured in black in the campaign and is also available in transparent tones of khaki brown, avio and dark red.
Selling Point: The new Paul Smith campaign styles embody the brand’s “classic with a twist” design philosophy.
www.marchon.com