Quick Take: NW77th, from Studio Optyx, has launched its Fall 2024 collection. The collection is made up of 17 optical frames in four colors each, in a mix of handcrafted surgical steel and custom designed cellulose acetate. The release brings new styles to five of NW77th’s product series: the Home, Socks, Street, Block Steel and Combination collections. 
Specifics: Three new acetate styles are added to the Home collection for this season. These designs include a timeless rectangle (Game Table), a subtle cat eye (Fountain) and a slim rounded frame with a keyhole bridge (Buffet). Each feature a beveled end piece to contrast the front of the frame, alongside a metal core wire through the temples. 
Selling Point: The new Home collection styles from NW77th are classic and stylish.
www.studiooptyx.com