Quick Take: Maui Jim’s Hawaii Lava red mirror lens is now available in the brand’s extensive prescription portfolio.
Specifics: The color is available in single and progressive prescriptions for both sun and optical collections. All lenses are created using the Maui Jim proprietary HCL Bronze base lens color, which is enabled with PolarizedPlus2 color-enhancing technology. The red, orange and yellow within the mirror’s coloring takes inspiration from lava on the islands of Hawaii.
Like all Maui Jim PolarizedPlus2 sunglasses, the Hawaii Lava colored lens treatment protects against harmful UV and damaging HEV, eliminates glare and enhances colors for a richer view. Backside AR coating is standard. The lenses are made of the company’s proprietary MauiBrilliant material, which features optics “nearly as clear as glass with just one-third of the weight” with “very good impact resistance and excellent scratch resistance,” according to Maui Jim. Hawaii Lava is available in 4, 6, and 8 base curve values.
Selling Point: Hawaii Lava prescription lens is available in over 150 styles of sunglasses and 90 optical styles. Diego de Castro, senior director of brand marketing and management for Maui Jim said, “Market demand for this fashionable look has been overwhelming since the 2019 launch of the plano Hawaii Lava lenses within the exclusive Manchester United collection. We wanted to further expand our offerings to include prescription options in this popular finish.”
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