Quick Take: Marchon Eyewear’s proprietary brand Marchon NYC is launching its new Magnetics collection, debuting a new 3-in--1 frame clip system. All frames are equipped with a blue light lens clip and a 100 percent UV polarized clip, and each style comes with a case that has separate compartments for the frame and the two clips.
Specifics: The launch features three new styles: M-1500, M-1501 and M-1502. M-1500 is a feminine cat-eye frame available in black, brown and purple, with color-coordinating tortoise clips. M-1501 is a masculine rectangular frame available in matte black, matte brown and matte navy, with color-coordinating matte clips. Finally, M-1502 is a fun, funky round frame in matte black horn, matte brown horn and matte navy horn, all with matching clips.
Selling Point: Thomas Burkhardt, CMO and SVP, global brands, marketing and design, Marchon Eyewear, said, “The technology in this collection allows consumers to have convenient and stylish options when it comes to their eyewear. We are excited to add the Magnetics frames to Marchon NYC’s product selection.”
www.marchon.com