Quick Take: Versace Eyewear, from Luxottica, is introducing the Versace Children collection. This is the brand’s first collection for children.
Specifics: Notable styles in the optical collection include VK3322U, VK3323U and VK3325U. VK3322U is a girly cat-eye with a ‘90s-inspired vintage metal logo on the temples available in crystal, pink and violet. VK3323U is a Rock Icon look—a panto-shaped acetate frame with the Butterfly Medusa medallion across the temples. It is available in two sizes and three colors: transparent pink, fuchsia glitter and black. Finally, VK3325U is a vintage-inspired soft rectangle with the ‘90s-inspired vintage metal logo on the temple. It is a Universal fitting frame and is available in red, pink and blue. Versace Children will also release sun styles for the season.
Selling Point: The Versace Children collection is classic, vibrant and energetic. The launch will be supported with a dedicated campaign and packaging.
www.versace.com