LaunchPad: Frame Collection Liu Jo Unveils Fall/Winter 2024 Advertising Styles By Staff Monday, October 28, 2024 12:11 AM LJ800S (top) and LJ2811. Quick Take: Liu Jo, from Marchon Eyewear, presents the frames in its Fall/Winter 2024 advertising campaign, inspired by the brand’s seasonal accessories. Specifics: The two styles starring in the campaign are LJ800S and LJ2811. LJ800S is a sleek sun style from the LJ Monogram family. It is crafted in bio-injected plastic in a cat-eye shape and features the LJ oval monogram on both temples with a tone-on-tone enamel finish. It has gradient lenses and is available in milk, rust, petrol and black, which is showcased in the campaign. Optical style LJ2811 is a rectangular frame made from bio-injected plastic and featuring the LJ oval monogram on both temples with a tone-on-tone enamel finish. It is featured in tortoise/brown in the campaign and is also available in black, petrol, violet and rose. Selling Point: Liu Jo’s FW24 advertising styles showcase the brand’s feminine, glamorous feel. www.marchon.com