Quick Take: Linda Farrow previews its Autumn/Winter 2025 collection ahead of Mido.
Specifics: The optical collection launches models Alicia, which blends layered titanium with fine acetate; and Yves, which reimagines the brand’s Calthorpe silhouette in full titanium with cutaway detailing. The sun collection presents style Emmy, characterized by a lens-filled cutout in the wide temple; and Flick, which embeds the lens on top of the acetate. 
Selling Point: The accompanying campaign was shot on location at the British Museum and on the streets of London, highlighting the artistic feel of the collection and its links to the city.
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