Hoya Vision Care Launches Latest Light Reactive Lens Technology

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Product: Sensity Fast
Top Line: Hoya Vision Care is releasing its fastest light reactive lens to date: Sensity Fast.
Close Up: Sensity Fast is one of the fastest light reactive lenses, rapidly changing from dark to clear, eliminating that awkward in-between period that most other lenses have. Patients will enjoy a seamless experience moving from outdoors to indoors, according to Hoya, which said it designed Sensity Fast in order to provide ECP’s with differentiating new technology.
“The number one complaint people have about light reactive lenses is the time they take to fade back to clear,” said Eduardo Martins, President of Hoya Vision Care, North America. “We listened to what patients have been saying and developed technology to solve this problem and eliminate a barrier. It should now be much easier for ECPs to successfully offer light reactive lenses to their patients.”
He added, “As practices are recovering from the lack of revenue over the last several months, differentiating new technology is a great way to re-engage patients. By offering a product with a technology advantage they can command a higher price and maximize vision plan reimbursements.”
Vital Stats: Hoya said Sensity Fast has a 47 percent faster fadeback from dark to clear than the leading competitor and 77 percent faster fadeback than original Sensity. The lenses are clearer indoors and more than 1.6 times clearer than the leading competitor after one minute of fadeback and more than 2.5 times clearer than original Sensity after one minute of fadeback.
ECPs with questions about Sensity Fast can talk to their local Hoya territory sales consultant or visit www.ecpally.com.