Quick Take: ClearVision Optical is launching a new brand, Uncommon, for men who are confident in their purposeful approach to fashion. The attainably priced collection offers fresh designs, attention to detail and premium materials such as high-grade acetate, titanium, beta titanium and stainless steel.  
Specifics: The Uncommon collection features three design stories: Retro-Inspired, Classic and Fashion. In addition, it includes an expanded size range for XL frames up to size 62, which borrow from the Classic and Fashion design languages. Across all stories, eyewear includes discoverable details, innovative components and premium materials. Design details include dual line embellishments, exclusive hinges, engraved Windsor rims, wood grain patterns and a touch of olive inside the temple tips.
Selling Point: David Friedfeld, co-owner and president of ClearVision Optical, said, “Our new collection fills a crucial gap in the market by catering to men aged 35 to 55 and beyond who seek fashion-forward eyewear distinct from the athleisure trend. We've designed this collection for men who appreciate detailed craftsmanship and are not swayed by brand names, but by details and individuality. We surveyed hundreds of eyecare professionals, and found a desire for larger frame sizes, premium materials and attainable pricing. All are thoughtfully incorporated into this collection. When a man picks up one of our frames, he'll immediately notice the superior finish, unique colors and distinct character that make these frames truly Uncommon.”
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