A&A Optical Debuts Silver Label from Daniel Cremieux


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Quick Take: A&A Optical has announced a new brand extension: DANIEL CREMIEUX Silver Label, which will debut with 19 new styles.
Specifics: DANIEL CREMIEUX Silver Label features materials such as carved stone and polished wood in classic shapes and wearable colors. All styles feature acetate or metal adjustable temple tips, and most are finished with the Cremieux crest in wood, inserted into the temple tips. Featured styles include Degas, a wood frame with a pronounced brow carved out of stone; Ernst, which features sleek wood insets on the end pieces and temples; and Giles, which features laminated rock atop wood.
Selling Point: DANIEL CREMIEUX Silver Label offers optical styles that are preppy and chic, with attention to detail and unique elements and materials.