Product: Varilux XR Series
Top Line: Essilor launches Varilux XR series, with an array of tools designed to empower eyecare professionals as they recommend this new groundbreaking technology to patients.
Close Up: “Tomorrow, eyecare professionals will have access to Varilux XR series, a new breakthrough technology that will take presbyopic patient care to the next level,” said Sherianne James, chief marketing officer and SVP of professional services marketing for EssilorLuxottica North America. “We are committed to making sure this launch is successful for eyecare professionals by offering a comprehensive suite of tools.” Support materials for eyecare professionals include: In-depth educational content on Varilux XR series, including free ABO training through Leonardo, EssilorLuxottica's digital learning platform; in-store merchandising materials that demonstrate the quality of this new innovation to patients. There will be a new promotion called Varilux XR Advantage that offers a second pair discount when a qualifying first pair is purchased. Varilux XR series lenses improve the wearer’s binocular vision. Varilux XR series provides instant sharp vision even in motion, allowing wearers to move their eyes more naturally. The two new products in the Varilux XR series are Varilux XR design and Varilux XR track lenses.
Vital Stats: Varilux XR design is the first eye-responsive progressive lens powered by behavioral artificial intelligence that leverages over one million data points from real-life wearers. Varilux XR track lenses use the patient’s unique near vision behavior to provide a personalized progressive lens solution.
www.essilorPRO.com/Varilux-XR