Quick Take: Innovative Eyewear, Inc. (Nasdaq: LUCY; LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, announced that it will launch the Reebok Smart Eyewear line at Mido 2025, February 8-10.
Specifics: Visitors to the Lucyd booth (Padiglione 2, Stand L75) can get a first look at the new Reebok Smart Eyewear line, designed for active and connected lifestyles. The collection integrates wearable audio technology with lightweight, sport-focused frames, offering hands-free connectivity and open-ear audio. Featuring an upgraded audio system, the eyewear delivers enhanced clarity and deeper bass, all at a price comparable to traditional designer frames.
Key features of the Reebok Smart Eyewear Line:
• Hi-Fi Sound Performance: State-of-the-art acoustic engineering delivers crystal-clear open-ear audio, elevating every moment with rich, immersive sound, the company said.
• Enhanced Audio Technology: Professionally tuned hi-fi speakers and upgraded amplifiers ensure deeper bass, richer tones and seamless soundscapes for music, calls and navigation.
• Seamless Connectivity: Integrates with voice assistants and fitness apps for hands-free convenience.
• Durability and Comfort: Crafted with lightweight yet robust materials to support active lifestyles.
• Customizable Lenses: Offers options for prescription, polarized and transition lenses, adapting to diverse needs.
Selling Point: Attendees will have the opportunity to:
• Test the Reebok Smart Eyewear features in real time, experiencing how they enhance everyday tasks.
• Preview current and upcoming collections, including the Lucyd Lyte, Nautica, Eddie Bauer and Armor Smart Safety Eyewear Collections, and explore how these products meet diverse lifestyle needs.
• Meet with Innovative Eyewear's product designers and technology experts to gain deeper insights into the development process and future innovations.
In addition to unveiling the Reebok Smart Eyewear line, Innovative Eyewear will provide exclusive previews of its next-generation products. Attendees can explore the Lucyd Lyte Collection, Lucyd Armor Smart Safety Glasses and the latest collections from Nautica and Eddie Bauer.
https://lucyd.co/