Product: Zeiss Vision Care announced the launch of the Zeiss warm eye masks.
Top Line: The individually wrapped and disposable eye masks use the latest technology to provide consumers with a solution to refresh and soothe dry, tired eyes. 
Close Up: The eye masks use gentle heat to soothe, relax and stimulate the oil glands in the eyelids. The warmth helps to unblock the glands which support natural tear fluid production that keeps eyes moist and refreshed.
Vital Statistics: The eye masks are comfortable, designed to fit any face with soft ear loops. They instantly self heat to a gentle yet effective temperature that lasts 15 minutes to stimulate the eye’s own natural moisture level. Because they are individually wrapped, they are hygienic and convenient for use at home, while traveling or on-the-go. They are now available in North America.
http://www.zeiss.com/dryeyerelief