Product: Tools and resources for contact lens wearers and ECPs
Top Line: Johnson & Johnson Vision announced tools and resources to enhance the contact lens experience with added comfort, safety, and accessibility. The company is deploying these tools as a part of its commitment to eye health and as a proud supporter of Contact Lens Health Week (Aug. 17 to 21), sponsored by the Centers for Disease Control and Prevention (CDC).
Close Up: Tools and resources for contact lens wearers and eyecare practitioners include:
• Acuvue LensAssist— A virtual training platform that promotes hygienic contact lens use, now with new enhancements including free live support and on-demand assistance. It’s more important than ever that contact lens wearers practice proper safety and hygiene. Yet approximately 30 percent of new contact lens wearers stop using contact lenses in the U.S., and 25 percent of patients report they never learned proper contact lens insertion and removal. With Acuvue LensAssist, patients have access to FAQs, helpful videos, a step-by-step guide, live chat, and phone or email support. It is a completely free tool and available to all patients, even if they do not use ACUVUE Brand contact lenses. Videos on proper lens care include how to remove lenses, how to clean them, and the do’s and don’ts of contact lens care.
• The Acuvue Eye Care Provider Locator—Allows patients to connect with eyecare practitioners using the “Find a Doctor” map on ACUVUE.com. Patients discover, learn about, and can even book an appointment with a doctor’s office of their choice.
• Acuvue Digital Fit Calculator—Serves as a tool to help eyecare practitioners provide an efficient, accurate and comfortable lens fitting for patients with astigmatism as well as for patients who require a multifocal contact lens.
• Acuvue Rewards—Enhanced rewards program now offers added savings across the entire ACUVUE portfolio, making contact lenses within reach for patients. New savings are also in place for those looking to switch from a reusable into a daily disposable contact lens.
Vital Stats: In addition to supporting the CDC’s campaign, the company is undertaking Prioritize Your Eyes, a worldwide effort to raise awareness about the connection of eye health to overall health.
www.jjvision.com