Quick Take: CooperVision has launched the MyDay toric daily disposable contact lenses in the U.S.
Wearer: Individuals with astigmatism who are seeking daily disposable lenses.
Specifics: Combining the design features of Biofinity toric with the chemistry of MyDay’s Smart Silicone, CooperVision Inc. has launched the MyDay toric daily disposable which is a new addition to the company’s premium silicone hydrogel one-day lens family. This offering combines everything that practitioners and astigmatic patients need.
Selling Points: “MyDay toric features the same groundbreaking Optimized Toric Lens Geometry found in Biofinity toric, providing uniform horizontal ISO thickness, an optimized ballast band design, large toric optic zone, and a smooth, continuous surface to make it an easy-to-fit, stable toric lens,” the company said. The MyDay family of lenses is made with Smart Silicone chemistry, an innovative technology that delivers a hybrid of benefits—the best of both hydrogel and silicone hydrogel lenses. “Ever since we brought MyDay to market in 2015, eyecare professionals have been asking when we would follow with MyDay toric,” said Michele Andrews, senior director of professional and academic affairs, North America, CooperVision. “We worked alongside them, listened to their needs, and are excited to place this lens in their hands. MyDay toric provides practitioners the trusted Biofinity toric design features with the advanced technology of our premium one-day lens—it’s the best of both worlds.”
www.coopervision.com