Top Line: Versace’s iconic Biggie eyewear is celebrated in the LensCrafters Eye Odyssey: World of Optics series on Roblox, taking over the immersive gaming and creation platform’s LensCrafters retail space for the second time in the latest step from the luxury House into the virtual world.
Close Up: Within the LensCrafters Eye Odyssey: World of Optics series, the Roblox community can explore a fully "Versace-fied" LensCrafters store and a new island with a minigame created in celebration of Biggies. The experience features Biggie displays in the store windows and throughout the interior, including central plinths where different eyewear styles are displayed and can be interacted with.
The Versace Biggies World is accessible via a portal inside the World of Optics experience, where visitors will be transported into the Versace space. The Biggie sunglasses are featured in the minigame in large scale as obstacles. Upon completion of the minigame, users will get a digital pair of Biggie eyewear to wear on their avatars. 
Vital Stats: This comprehensive Versace experience within Roblox is launched as part of a full Biggies campaign that encompasses both the physical and digital. The approach has included multifaceted mixing of augmented reality and global real-world image amplification.
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