Quick Take: Silhouette has launched its partnership with aspiring female astronaut Alyssa Carson on its Titan Minimal Art collection, including an exclusive photoshoot and a special edition assortment of TMA – LaLigne frames.
Specifics: Carson, who is aiming to be the first human on Mars, relies on corrective eyewear. In an exclusive shoot with celebrated female fashion photographer, Alex Seifert, Carson wears the latest TMA – LaLigne frames. This meeting of two talents is part of Silhouette’s campaign to support young and empowered women.
TMA – LaLigne is a statement in female individuality. It is a timeless design icon turned into a trendsetter with oversized cat eye frames providing a contemporary, colorful, and chic look that complements Carson’s distinctive style. The special edition assortment is adorned with neon-colored frames inspired by graphic eyeliner, while the three-dimensional interplay of its Accent Rings offers a fresh look and the appearance of bold, bright eyes.
Selling Point: The partnership between Silhouette and Carson combines science, art and female empowerment.
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