Quick Take: Hoya Vision Care North America has announced that new and current Visionary Alliance members can receive extra rebates of up to $15 per order on top of current rebates offered by Hoya, including VSP bonus rewards, between July 1 and September 30, 2024, according to an announcement from the company.
Specifics: The offer applies to iD LifeStyle 4 and MySV lenses combined with Hoya’s Super HiVision Meiryo EX4 coating and Sensity Family of photochromics. Eyecare providers who wish to participate in the program, but aren’t currently members can enroll without commitments or contracts, the company said in a statement. 
“As a trusted partner, it is critical that we carefully track underlying consumer trends and react accordingly to support the success of ECPs, especially when we hear consumers are cutting back in some communities,” said Matt Pope, senior marketing director at Hoya Vision Care, North America. “We believe these additional rebates will help practices’ bottom lines and help patients continue to get top quality.”
Selling Point: Hoya recently conducted a nationwide survey of over 800 independent eyecare professionals to gain insight into product satisfaction. The survey found 95 percent of ECPs dispensing Hoya’s Super HiVision EX3 or EX3+ were satisfied with its performance, while 93 percent of ECPs dispensing reported they were confident with Hoya’s MySV, iD LifeStyle 3 and iD MyStyle 2. Additionally, 92 percent of ECPs dispensing Hoya’s Sensity lenses reported they were satisfied with the product's performance. 
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