Quick Take: The TurboFlex 360 hinge will take center stage in a full-scale North American marketing campaign for Aspex Eyewear Group. This is on the heels of a highly successful European campaign with close to 30 million impressions and a 34 percent increase in sales.
Specifics: This robust, multi-channel campaign will roll out across the U.S. and Canada with daytime and primetime broadcast commercials, full-page print ads and digital partnerships. Available in styles for men, women, and children, the shockproof TurboFlex 360 hinge rotates in every direction, allowing the frames’ temples to adapt to every sneeze, yawn, tug, or itch without pressure or needing frequent adjustments.
Selling Point: Aspex Eyewear’s founder and president, Nonu Ifergan, said, “TurboFlex was designed to benefit everyone. Our worldwide patented TurboFlex technology allows glasses to do what’s never been possible - to flex in multiple ways without breaking. Movement matters and we move with you.”
aspexeyewear.com