Quick Take: Alcon and esports organization Complexity Gaming have announced a partnership designating Alcon’s Systane as the first-ever Official Eye Care Partner of Complexity Gaming.
Specifics: The partnership, which kicks off this month, aims to raise awareness of the impact of extended digital device usage on the eyes. Esports athletes and content creators can spend hours training and streaming each day, making them particularly vulnerable to eye fatigue. In addition, healthy, refreshed eyes can mean the difference between winning and losing in the heat of the game.
Selling Point: Jeff Huffman, senior director, dry eye and ocular health marketing at Alcon, said, “Alcon is excited to partner with Complexity through this first-of-its kind partnership that we hope will help players understand vision changes they might be having because of dry eye and help them find real relief. Through this partnership, we are thrilled to introduce a new audience to our family of products which includes the newly launched Systane Hydration Multi-Dose Preservative Free lubricant eye drops at a time when they most need relief from dry eye symptoms and can keep their eyes on the prize.”
Jason Lake, founder and ECO of Complexity Gaming, said, “Proper eyecare is an essential part of our ongoing commitment to improve the holistic health and wellness of esports athletes. Partnering with Alcon will help to educate our players, content creators, and the community at-large on the importance of ocular health.”
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