Latest News VM and Review of Optometric Business Salute ODs By Staff Tuesday, August 2, 2011 4:30 PM RELATED CONTENT Identifying the 2011 Innovators Marketing Digital Media Business Management Optical Dispensing Contact Lens Dispensing The Patient Experience Influencers Alphabetical List of Honorees View a pdf of this year's Optometric Business Innovators 2011 Optometrists face business challenges every day. As CEOs of their practice, they must provide a vision for where their practice is headed. That issue is behind The Optometric Business Innovators report, a special first-time collaborative project between Vision Monday and Review of Optometric Business. Whether it’s incorporating new technologies into existing practice structures, managing managed care, training staff teams or learning to embrace new digital media—even as they provide first-rate vision care delivery to patients—the why’s and how’s of processes and procedures need attention…and inspiration! With the help of a Professional Advisory panel composed of a mix of ODs from both the private and corporate arenas and professional OD business consultants, VM and ROB solicited input and suggestions to identify Optometric Business Innovators from across the U.S. They were asked to nominate individuals who excel at using creative and results-oriented approaches in a range of business areas. From these suggestions, we also identified a group of Influencers who have taken lessons and ideas from their own practices and translated their business-savvy ideas into larger groups, organizations and projects which influence many optometrists about the ways in which consistent business knowledge and innovation can work hand-in-hand and even enhance the delivery of the ultimate in patient care. The result is our 2011 Optometric Business Innovators; a diverse group of men and women who are redefining and moving the practice of optometry forward. ■ –The Editors of VM and Review of Optometric Business