PORTLAND, Ore.—Professional Eye Care Associates of America (PECAA), a nationwide doctor alliance group currently serving over 3,700 independent eyecare practitioners, announced the return of one of the organization’s co-founders, who has accepted a newly developed role on the company’s executive team. Lance Anderson, OD, will now be serving as the organization’s vice president of strategic initiatives. Dr. Anderson brings over 25 years of private practice ownership experience and 13 years of executive experience to the doctor alliance group space, PECAA's announcement said. 

He currently serves as a member of the board of directors for Rev360, the ownership group for PECAA, RevolutionEHR and Visionary Partners. 

“As both a PECAA founder and practicing optometrist, Lance will be providing an important voice and perspective within the PECAA leadership,” said Jamie Hughes, PECAA senior vice president and general manager. “We’re incredibly excited that Lance will be bringing his wealth of knowledge and experience to PECAA members to help them achieve new economic advantages, diversify their practice offerings and grow their businesses.”

As the VP of strategic initiatives, Dr. Anderson will help identify new business opportunities for PECAA along with researching and developing new vendors relationships, conducting vendor negotiations and various key project development and implementation projects. “I look forward to my new role at PECAA,” he explained. “I will strive to continue to foster the industry relationships that have been formed over the past decade to help drive the success of PECAA and independent eyecare nationwide.”

PECAA is one of the nation’s leading doctor alliance groups whose mission is to help propel member practices forward through best-in-class business resources. PECAA offers its members customized tools, progressive tactics, business advice, marketing support, education, vendor relationships and peer-to-peer camaraderie to help members attract more patients, improve their bottom line and build a flourishing business, the organization said.