Pair Eyewear Raises $12 Million in Series A Investing Round

NEW YORK—Pair Eyewear, a direct-to-consumer customizable eyewear brand, has announced the close of a $12 million Series A investment round. The round was led by Alex Gurevich at Javelin Venture Partners with participation from Norwest Venture Partners, Precursor Ventures, Bolt, Gingerbread Capital and other strategic investors including NFL player Christian McCaffrey and David Rogier, founder and CEO of Masterclass, among others. In March 2020, VMAIL  reported that Pair’s founders Sophia Edelstein and Nathan Kondamuri appeared on Shark Tank to pitch their eyewear.

Since then, Pair reports 30 percent MOM growth. They also partner with brands like Marvel, Harry Potter and NBA teams.

Pair Eyewear allows children and adults to change their glasses as often as they change their personal style with customizable Top Frames starting at $25, and new collections launching twice a month. Pair also employs a unique supply chain that allows them to keep the price of their glasses affordable at just $60 including prescription lenses.

Co-CEO and co-founder Sophia Edelstein said, “We are so honored to have an incredible team of investors behind us as this round of funding will be pivotal for the brand’s future growth. We can’t wait to expand the brand across categories, grow our internal teams and bring forth even more exciting collaborations for our customers while maintaining our unbeatable pricing.”

Alex Gurevich of Javelin Venture Partners said, “Pair Eyewear has created the most exciting eyewear business model we’ve ever seen while maintaining their commitment to providing quality, accessible and affordable glasses for all. The confidence and excitement both kids and adults feel by wearing Pair only underscore the brand’s vast potential to make wearing glasses fun again. Sophia and Nathan have such a strong vision and are truly incredible leaders and operators. We are so excited to support Pair Eyewear and their mission to bring fun, customizable, and affordable glasses to all.”