Marcolin USA National Sales Meeting Emphasizes Connectivity, Spotlights New Brand Launches


The Marcolin's national sales meeting ended with an awards gala highlighting high sales achievers, including the Presidents Club.
SOMERVILLE, N.J.—Marcolin USA held its national sales meeting last month, from February 7-9, 2020, at the Paséa Resort & Spa in Huntington Beach, California. The meeting included Marcolin employees, executives, the nationwide sales team and guests from across the entire organization, including members from the optical and retail channel sales teams, as well as key and corporate account sales agents from across the U.S. The theme for this year’s event was “Win in a Connected World.”

Marcolin’s national sales meeting kicked off with an opening party sponsored by Adidas, ahead of the launch of the Adidas Sport and Adidas Originals eyewear collections with Marcolin this spring. Guests were also able to watch a live stream of the Tom Ford Fall/Winter 2020 fashion show, which was occurring in Hollywood that night and included Marcolin’s Tom Ford eyewear collection. In addition to the Adidas launch, the meeting focused on Marcolin’s other recent launches, including Bally, BMW, Longines, MAX&Co., Omega, Victoria’s Secret and Victoria’s Secret PINK.

Main speakers at the event included Marcolin’s SVP of optical sales and sales operations Tom Carberry and Marcolin North America CEO Davide Rettore. Rettore emphasized connectivity in his speech, saying, “As a growing company, we are laser-focused to connect with our people, offer a best-in-class service and innovative solutions for our customers, while remaining passionate about our brands.” Special guest speakers including Guess co-founder Paul Marciano, Alessandro Fabrini, EVP of licensing for L Brands and Timothy Nickloff, director, key city activation at Adidas.

The meeting kicked off with an
opening party sponsored by Adidas. Marcolin is launching Adidas Sport
and Adidas Originals eyewear collections this March.

Marcolin North America CEO
Davide Rettore emphasized connectivity in his speech.

Guess co-founder Paul Marciano was a guest speaker at the meeting.

Marcolin USA also debuted Marcolin Connect at the meeting. This new digital hub is available to all employees and offers an opportunity for them to connect and keep informed about company information including product, brand, event and industry news, as well as quick links to valuable employee resources.

In addition, the company outlined its plans to streamline business solutions moving forward. This outline included the introduction of new internal technologies, tools and resources to help better understand the customer experience and remain adaptive to ever-changing expectations. Commercial initiatives included a new method of direct communication with customers, the simplification of customer programs and the introduction of free shipping as part of Marcolin PLUS, a new commercial program.

Finally, the event concluded with a Guess sponsored Hollywood Glam evening gala. The gala included a cocktail reception, a red carpet and an awards ceremony honoring high sales achievers.