Eyemart Express Launches 4th Annual SU2C Cancer Fundraiser


DALLAS—For the fourth consecutive year, Eyemart Express is launching a Stand Up To Cancer (SU2C) fundraiser across all of its stores, now numbering 201, and the company has pledged a $10,000 minimum donation to the effort, according to an announcement earlier this week. The company is partnering with Visual Eyes Eyewear in the fundraising effort. Eyemart Express also will include customers in the philanthropic initiative, with a donation of $5 for every pair of SU2C glasses purchased in stores nationwide through Sept. 7. The special SU2C collection, which offers men’s and women’s on-trend frame styles with colorful designs and subtle shapes, was created by the retailer in collaboration with Visual Eyes Eyewear.

“We are proud to continue our support for a deserving organization like Stand Up To Cancer,” Eyemart Express chief executive officer Michael Bender said in the announcement. “Our opticians and customers are passionate about this cause, and it is truly inspiring to see the amount we are able to raise for SU2C and their work to find a cure for this disease that impacts so many lives.”


An estimated 1.7 million people will be diagnosed with cancer this year alone, according to the announcement (which cited a recent American Cancer Society Journal report).

Eyemart Express and Visual Eyes Eyewear have donated more than $260,000 since 2015 to support SU2C’s mission to help further cancer research, educate the public on cancer prevention, and improve quality of life for cancer survivors, according to the announcement. For more information about Stand Up To Cancer (SU2C) and the eyewear collaboration with Eyemart Express visit the page here: www.eyemartexpress.com/standuptocancer.