EnChroma Expands Leadership Team, Adds Over 100 New Retail Partners


(L to R) EnChroma's Rob Maser, Katherine O'Connor and Ann Sullivan-Cross.

BERKELEY, Calif. & ST. LOUIS—At the annual meeting of the American Optometric Association, EnChroma, announced yesterday the addition of three experienced executives to the company’s leadership team, and significant growth in its domestic and international retail channels. Since last year, the number of vision practices offering EnChroma eyewear to their color blind patients by joining the EnChroma Authorized Retailer Network has nearly doubled to over 250, and is growing, the company said in a statement. The practices are in the U.S., Canada and Europe.

EnChroma develops science-based lens technologies and high-performance eyewear for color blindness that enable the red-green color blind to see an expanded range of clear, vibrant color.

Joining the EnChroma executive team are Rob Maser, vice president of sales; Katherine O’Connor, vice president of marketing, e-commerce and brand strategy; and Ann Sullivan-Cross, creative director.

Maser is a sales executive with over 30 years of experience in the eyewear and commercial insurance industries. He has built and inspired teams for $1 billion companies as well as startups and $100 million firms, EnChroma said.

O’Connor brings over 20 years of marketing and brand leadership. Her broad experience includes leading the successful launch of an online retail startup, managing a $100 million consumer brand and marketing teams, and crafting marketing and strategic plans across diverse industries.

Sullivan-Cross will oversee design and brand initiatives company wide. She has more than 15 years of experience as a lead writer and content strategist for top digital brands.

“Sales of EnChroma glasses are growing rapidly, both in the U.S. and internationally, so it is critical at this juncture to bring on industry leaders in sales, branding and communications to support our expansion into new and existing markets,” said Andrew Schmeder, CEO and co-founder of EnChroma.