FARMINGDALE, N.Y.--The Izod Kids eyewear collection from ClearVision Optical recently expanded with a new memory metal series called Izod PerformX for boys. The three new memory metal styles feature a memory metal bridge that reduces breakage by active kids.

Cathy Kaye

“Because memory metals have the ability to be twisted, bent or creased and then spring back to their original shape again and again, this material is the perfect fit for the daily rough and tumble activities of the Izod Kids customer,” said Cathy Kaye, ClearVision’s brand manager for Izod PerformX Kids. “This Izod PerformX Kids launch brings to market great looking, classic Izod frame styles with unparalleled strength. This is a product line that is a must have for anyone who dispenses to kids.”

IzodPerformX is made with a memory metal bridge.

Style PerformX70 is a modified oval metal style with double action spring hinges. PerformX71 is an upswept rectangular metal style with the same durable hinges. PerformX72 is a metal style with a pillowed eye shape, double action spring hinges and plastic temple sleeves for a sportier look. All have Izod and PerformX logos on the temple tips. Frames also have epoxy filled logos and highlights. Styles are offered in five colors: sand, brown, blue steel, gunmetal and pewter.

All frames come with a hard case. Styles are priced to the dispenser at $39.99.      

--Christine Brophy