Charmant USA Appoints William Hurst as National Sales Director


MORRIS PLAINS, N.J.—Charmant USA has announced the hire of William Hurst as national sales director. Hurst began his career as a sales consultant in 1989 with Viva. In 1995, he was promoted to regional manager, before eventually moving to work in various roles including district and regional manager for a variety of companies including Signature, Mondottica and Luxottica. Most recently, Hurst worked as regional manager for Marcolin. He has worked in the optical industry for over 30 years.

Hurst said, “I’m excited to join such a great company with this amazing sales team. I look forward to learning from Jean Simone, one of the most influential women in the optical industry, and to implement the knowledge that I have collected from my years as a sales consultant and manager. I look forward to moving Charmant into the new decade with an invigorated approach and determination to strive for greatness every day.”

Charmant USA vice president Jean Simone said, “We are excited to welcome Bill to the Charmant ranks. He comes to us with fresh ideas and new approaches; and we look forward to expanding our sales techniques with his input. This is an exciting time for Charmant!”

President and CEO Masakiyo Honjo said, “Bill is a highly experienced sales executive with a proven track record. He will continue to drive the company forward by working closely with our sales team.”