CES 2021 Moves to an All-Digital Experience

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Arlington, Va.—The Consumer Technology Association (CTA) yesterday announced that CES 2021, the annual, mega trade show scheduled for January 6 to 9, 2021 in Las Vegas, will be transformed into an all-digital, immersive experience. The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world, according to a CTA press release. The digital version will span the same time frame of the original show, from Jan. 6 to 9, 2021.

"Amid the pandemic and growing global health concerns about the spread of COVID-19, it's just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” said Gary Shapiro, president and CEO, CTA. “Technology helps us all work, learn and connect during the pandemic—and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences."

CTA said it plans to return to Las Vegas for CES 2022, which will combine the best elements of a physical and digital show.

CES in an important showcase for smart glasses, vision assistive technology, VR, AR and other innovative products and technologies for eyecare, entertainment and enterprise sectors.