"If the experience is what sets us apart from Amazon, everything about the experience has to be good. We have to have a candle lit. We have to have an appropriate playlist on. I’m a crazy person about things looking full and comfortable."

Sara Villari, founder and owner of two Occasionette gift shops (one in South Philadelphia and another in southern New Jersey), in a recent interview with the Philadelphia Inquirer for its story, “How a Philly area retailer finds sales success in physical storefronts.”