INSIGHTS What Would a U.S. Ban on TikTok Mean for Consumers? By Staff Thursday, January 30, 2025 11:23 AM “If banned, TikTok users said they would move or have already moved to alternate social media channels, including Instagram (44 percent), Facebook (41 percent), YouTube (35 percent), Snapchat (17 percent), and Pinterest (13 percent).”These are among the findings from a Numerator survey that polled 9,000 consumers on social media usage, which also found that at the time of the survey, 36 percent of TikTok users did not believe the ban would stay enforced, 28 percent believed the Trump administration would reverse the ban, and only 11 percent said the ban made sense.