INSIGHTS Smarter E-Commerce Security Will Benefit Retailers By Staff Friday, October 25, 2024 1:18 PM “Genuine users shouldn’t carry the security burden of elaborate password requirements and multiple login steps. Retailers must assume more responsibility.”Dan Pinto, CEO and co-founder of Fingerprint, from his blog entry, “E-Commerce Security Is About Smarter Doors, Not More Locks.” He added, “Convenience and security can coexist, but balancing the two is a significant challenge.”