“From a customer's perspective, the payment experience is everything. They want to make payments from their phones quickly and easily, and they expect that their applications will be available to use when needed.”

Stephen M. Kowal, chief commercial officer at Nextivity, from his blog entry, “The Future of Retail: Embracing Cashless Transactions, Enhanced Connectivity.” He added, “With the rise of cashless payments and innovative app-based payment services, the issue of in-store connectivity becomes crucial.”