"The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways."

Vivek Pandya, lead analyst, Adobe Digital Insights, commented on Adobe’s forecast that the online holiday season is predicted to be a record-setting sales event given the $240.8 billion sales happening between Nov. 1 and Dec. 31. Read the story, “Holiday Season Will Deliver Record-Setting Online Sales.”