INSIGHTS Most Consumers Opting for Online Shopping This Holiday Season By Staff Wednesday, November 13, 2024 9:00 AM "Convenience and value are paramount for consumers, creating an interesting dance between e-commerce and physical retail this holiday shopping season."Marshal Cohen, chief retail advisor for Circana, commented on the Holiday Purchase Intentions report from Circana, which found that 83 percent of consumers plan to shop online for holiday gifts this year, yet fewer consumers plan to shop exclusively online.