Insights for 8-19-19

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There is a massive shift taking place in marketing right now. There’s so much content in the world – every time consumers turn on a device, they’re being bombarded with content….. Technology and data are completely transforming how we can interact with consumers. And marketers need to be able to think in terms of creative, data, and technology, all at the same time.

Vineet Mehra, global chief marketing officer for Walgreens Boots Alliance, in a recent interview with Forbes.com in which he discussed the company’s marketing strategy.