"Buying the perfect Valentine's Day present isn't easy, and retailers need to do everything possible to help shoppers get it right."

Sara Richter, CMO, SAP Emarsys, commenting on top findings from the SAP Emarsys research report, “72% of Shoppers Stay Loyal to Retailers That Offer Free Returns,” that found one in four U.S. Gen Z Valentine's Day gift recipients secretly return the item and get cash. The group is almost twice as likely to return Valentine's Day gifts as Gen X, and five times as likely as baby boomers.